Event Strategy & Format
Purpose, audience, calendar, tournament format, guest flow and on-course brand presentation.
EWNS Group | Invitation-Led European Golf Events
Current platform: Nation Cup 2026–27Where golf becomes a trusted setting for business.
EWNS brings resorts, golf clubs, sponsors and invited guests together through carefully planned European golf events. From event concept and partner coordination to hospitality, tournament delivery and post-event communication, the work is managed as one connected process.
Brief
Tailored golf events and partnerships
Audience
Executives, sponsors, resorts and clubs
Standard
Discreet hosting, strong visual presence
26
nations reached through event activity
35
events documented across the historic cup network
2026–27
current Nation Cup platform
Executive Summary
More than a tournament. The right setting for lasting relationships.
Golf creates time and natural conversation that conventional business settings often cannot. EWNS shapes that setting into an event with a clear purpose for partners, thoughtful hospitality for guests and coordinated delivery from the first idea to post-event follow-up.
Discretion
Resort Prestige
Relationships After The Event
Atmosphere
One experience, from arrival to the final putt.
Guest flow, course presentation, hospitality, photography and event communication are considered as one whole. The objective is to create the right conditions for good golf and meaningful conversation.
Expertise
Golf creates the time and trust most business rooms cannot.
EWNS uses the rhythm of the game to bring decision-makers, resorts, sponsors and club communities into a setting where conversation feels natural. The value is not noise; it is access, credibility and the confidence that the event will be handled properly.
Respect is earned, honesty is appreciated, trust is gained, loyalty is returned.
How EWNS works
Respect. Clarity. Delivery.
Owner Leadership
Owner-led from the first conversation.
Eugen Mesares and Cahit Şahin lead EWNS personally. Their shared experience in golf events and partner relationships gives clients direct access to the people shaping each brief.
EWNS Group Principals
Eugen Mesares & Cahit Şahin
A visible partnership behind tailored golf events, resort relationships and high-value guest access.
Personal trust
Eugen Mesares and Cahit Şahin, visibly together
Partner confidence
A real relationship behind the work
EWNS Group
Friendship, credibility and long-term continuity
Luxury context
Maxx Royal, Gorki, Montgomerie and golf-side relationships
Platform
What EWNS can coordinate for you.
One event brief can cover concept, venue and partner coordination, guest experience, sponsor presence, communication and post-event follow-up.
Explore the servicesVenue & Partner Coordination
Resorts, golf clubs, sponsors, travel partners and selected suppliers aligned around one event plan.
Hospitality & Event Delivery
Invitations, arrivals, VIP hosting, tournament-day coordination, awards and guest-facing details.
Content & Follow-up
Photography, event communication, partner-ready content and structured follow-up after the final putt.
Proven Event Model
Maxx Royal Cup documents a multi-market event platform built between 2016 and 2022.
View the archiveEvents
A documented European event history.
The EWNS archive contains Maxx Royal Cup activity from 2016 to 2022, Gorki White Nights, club events, video coverage and news records. It gives partners a concrete view of past formats, destinations and event environments.
Explore the events
2016–2018
Early Maxx Royal Cup editions, club events and tournament news documented in the archive.
2019
Qualifiers documented across Austria, Denmark, Finland, Germany, Italy, Poland, Switzerland and the UAE.
2020
Archived stops include Varna, Tbilisi, Doha, Moscow, Bratislava, Kyiv and Zagreb.
2021
The archive includes Final Series activity and entries from London, Ingolstadt, Moscow and Ekaterinburg.
2022
The latest season currently documented in the archive, including London and Munich entries and Maxx Royal Cup coverage.
Event Delivery
The details behind a coherent guest experience.
Guests experience a smooth event. Behind it are careful decisions about arrival, timing, course presentation, hospitality, awards and visual documentation.
Network
Experience across golf markets and destinations.
The EWNS archive documents work in club and resort environments across Germany, Italy, Denmark, the Netherlands, Poland, Finland, Austria, Switzerland, Qatar, the UAE and South Africa.
Documented Club Environments
Eichenried, Falkenstein, Seddiner See, Linna, The Scandinavian, The Dutch, Argentario, Tournette.
Documented Destination Reach
Munich, London, Rome, Amsterdam, Zurich, Copenhagen, Helsinki, Warsaw, Doha, Dubai, Moscow.
Partner Categories
Resorts, airlines, equipment brands, hospitality suppliers, tourism partners and media relationships.
Selected Work
See the work. Define the next brief.
The archive offers a practical view of past event formats, destinations, presentation standards and partner roles. A new project begins with a direct conversation about audience, purpose, scope and the right setting.
Current Platform
Nation Cup 2026–27
The current EWNS concept for invited teams, club relationships and destination partnership conversations.
Event ArchiveMaxx Royal Cup 2016–2022
Past qualifiers, finals, host destinations and event imagery.
ExpertiseEuropean Event Format
How qualifiers, club activations and destination finals can form one coherent platform.
Event Brief
What should your event achieve?
Share the destination, audience, preferred dates and partnership objective. EWNS can then structure the first conversation around format, scope and next steps.